Rebranding your company? Before you do, here’s how to make sure you’re moving toward your goal.

“Conventional wisdom” is so…conventional. And just because a creative brief says it, doesn’t make it true. Here are a few reminders why you should always question your assumptions.

To make your story connect, make it personal. Start by uncovering an emotional truth that resonates with your audience.

It’s tempting to fill your ads and videos with a lot of points, but think again. Here’s why simplifying your message, although painful, is most effective.

Before you roll camera, be sure to check your story. Use these four pillars and make your brand video really connect with your audience.

A brand video is a powerful tool. Here are five benefits to telling your story and connecting with customers. Consumers are bombarded with countless marketing messages daily, and it can be difficult for brands to cut through the noise and make a lasting impression.

By creating a company culture video, you can attract like-minded people to your mission. An empathetic core message can inspire your existing team, and even strengthen retention when financial incentives from greener pastures try to lure them away. This message must not be chest-beating, but an honest definition of your goals and values.