Don’t Assume

LET’S PAY IT FORWARD | NO. 7 | “Conventional wisdom” is so…conventional. And just because a creative brief says it, doesn’t make it true. Here are a few reminders why you should always question your assumptions.

I’ve written about my UCLA design professor, Tom Leeson, who instilled in his students this spirit of exploration. Our first assignment, The Name Tag Problem, still pushes me beyond my creative comfort zone today.