The Four P’s of Story

LET’S PAY IT FORWARD | NO. 2 | Before you roll camera, be sure to check your story. Use these four pillars and make your brand video really connect with your audience.

This series on creativity, advertising and filmmaking is a shout out to those who've inspired me. Today, big kudos to Patrick Moreau for his story mastery and lessons. Patrick has taught storytelling and filmmaking for over a decade, now through Muse Storytelling.

I first worked with Patrick on a series of Prius testimonial commercials. He introduced me to the concept of the 4 P’s, and inspired me to create our short documentary, GOOD MAN, which was celebrated at multiple film festivals. You can see the film here.

I am still in awe of Patrick’s emotional films, and like him, I aim to bring more stories with heart to the world.