If you want to connect with your audience, let them be part of your story. This test is something that informs every creative decision I make. Maybe it can guide you, too.

Before you roll camera, be sure to check your story. Use these four pillars and make your brand video really connect with your audience.

We see thousands of logos every day. Here’s a story about one that went missing, and a few thoughts about the real power of branding. It's the first in a series on creativity, advertising and filmmaking—and a shout out to those who inspired me.

A brand video is a powerful tool. Here are five benefits to telling your story and connecting with customers. Consumers are bombarded with countless marketing messages daily, and it can be difficult for brands to cut through the noise and make a lasting impression.

By creating a company culture video, you can attract like-minded people to your mission. An empathetic core message can inspire your existing team, and even strengthen retention when financial incentives from greener pastures try to lure them away. This message must not be chest-beating, but an honest definition of your goals and values.