Everywhere you turn, AI is making headlines. The allure is hard to resist, but when it comes to creating a film that represents your company's essence, values, and unique story, the personalized touch of a human filmmaker wins.

By creating a company culture video, you can attract like-minded people to your mission. An empathetic core message can inspire your existing team, and even strengthen retention when financial incentives from greener pastures try to lure them away. This message must not be chest-beating, but an honest definition of your goals and values.