Six reasons your film needs a human touch—not AI.

Everywhere you turn, AI is making headlines. The allure is hard to resist—and the image above proves how easy it is. But when it comes to creating a film that represents your company's essence, values, and unique story, a human touch wins. Here’s why:

1) Creativity: AI is limited in its capacity for originality and intuition, and often copies existing styles rather than producing truly innovative content. Midjourney is excellent at making slick images that all have a similar vibe—and extra fingers.  Filmmaking requires a creative mind capable of thinking outside the (metal) box, understanding emotions, and capturing the essence of a story. 

2) The Human Experience: Like robotic acting? Didn’t think so. Filmmaking seeks to capture and convey the human experience, but AI struggles to comprehend the subtleties that make a film resonate. Apps like Runway can create static shots which might be useful in cases where you’d use a stock video clip. But AI “people” have a zombie-like appearance, and are the latest residents of Uncanny Valley. A skilled filmmaker brings empathy, cultural understanding, and a personal touch to create videos that resonate.

4) Understanding Your WHY: Your company's culture is unique, shaped by its history, values, and people. AI can’t grasp these intricacies, and would invariably generate footage that’s disconnected from the true spirit of your company. A filmmaker possesses the ability to immerse themselves in your company and its nuances, understanding your mission and your brand on a deep level.

5) Client Partnership: Creating a film is a collaborative process that involves effective communication and understanding between the videographer and the client. AI can’t engage in conversations, comprehend client preferences, or adapt to changing visions. The dynamic and iterative nature of filmmaking demands a director who can actively collaborate with stakeholders, understand their needs, and make real-time adjustments.

6) Improvisation: AI operates based on algorithms and data, making its outputs predictable. But in filmmaking, spontaneity can often lead to creative breakthroughs. Videographers thrive on experimenting with angles, lighting, and storytelling techniques. Relying on AI removes the magic that arises from the random nature of human creativity.

While AI has its merits, working with humans like those at Swope Films ensures authenticity, a deep understanding of your company's culture, adaptability, and a collaborative approach. Let’s partner to create a video that resonates with your audience on a personal and emotional level.