From COVID-19 to an aging Boomer demographic, today we are faced with more health issues than ever. During his father’s 10-year battle with cancer, David Swope saw firsthand the toll medical issues take on patients and their loved ones. Working on USC Keck Medical Center and Norris Cancer Center was a privilege. We brought the theme “transforming medicine” to life visually by creating one long seamless shot, showing the transformation of patients along their medical journeys.

Assoc. Creative Director | David Swope
Creative Director | Rob Bagot
Cinematography | Efrain Montanez
Agency | H&L Partners