Toyota Advertising + Content
I’ve moved a lot of Toyotas. Every day for seven years, I strived to connect emotionally with consumers and inspire them to get out and go places. In Toyota's case, we needed to excite new buyers while also creating a bond with existing owners. I created dozens of commercials, social posts and branded content, shooting all across California. We told stories that appealed to a diverse demographic, from Gen X to Z.
Assoc. Creative Director | David Swope
Director, DP | Various
Agency | H&L Partners
Toyota | Story ReelToyota | Running FootageWe connected emotionally with San Francisco Giants fans through a multi-year partnership with all-star Buster Posey—and our special cameo guest, Hall of Famer Willie Mays.
Assoc. Creative Director | David Swope
Creative Director | Dallas Baker, Rob Bagot
Director | Greg Bell
Agency | H&L Partners
Toyota | Buster PoseyToyota | Prius TestimonialsPrius owners have always been absolute fanatics and loyal drivers. In our “I’m Happy” campaign, we tracked down some unbelievable stories, including this farm-to-Prius-to-table chef and Disco Lyft driver.
Assoc. Creative Director | David Swope
Director | Rob Bagot
Cinematography | Patrick Moreau
Agency | H&L Partners
Toyota | Branded Content | Jonny Moseley 360ºGet inside the head of Gold Medal skier Jonny Moseley and shred Squaw Valley in 360º. Drop in at Granite Chief Peak, barrel through powder and knife your way through the trees for rad virtual lines only Jonny could ski. Click in and let’s go.
Film created at H&L Partners for Toyota.
Toyota | Move OnWe explored WHY people are in the market and then moved them through the purchase funnel. For instance, sometimes it’s really hard to get rid of your old car. This campaign was a departure for Toyota, because instead of new cars, it features people breaking up with their clunkers.
Assoc. Creative Director | David Swope
Creative Director | Rob Bagot
Agency | H&L Partners