The most important lesson I learned as a design student was not a lecture. It was delivered in a performance on the first day in my first class—ridiculous, confounding, and unforgettable. It’s a message that has guided my career ever since.

A brand video is a powerful tool. Here are five benefits to telling your story and connecting with customers. Consumers are bombarded with countless marketing messages daily, and it can be difficult for brands to cut through the noise and make a lasting impression.